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HOW IT WORKS
Your Store Credit Program: Step-by-Step
The Initial Sale
Customer Communications
Repeat Purchases
How Promotions Work
The Power of Long Term Promotions
Small Box Big Benefits
Glossary Of Terms
Glossary Of Terms Page - 2
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WHY GE MONEY?
One Terminal Solution
Comparison to Competitors
Credit Lines
Generous Credit Lines Drive Big Ticket Sales
Credit Line Increases
Credit Line Increases Page - 2
"Meet the Sale Logic" Can Help Increase Sales and Customer Satisfaction
"Meet the Sale Logic" Can Help Increase Sales and Customer Satisfaction Page - 2
Extras
Save on Gift Cards
Partner benefits
Dell discounts
Internet Reporting
Internet Access for Your Cardholders
Internet Access for Retailers
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INCREASE SALES
Grow Your Business
Your Store Credit Program Increases Sales
Calculate Your Sales Increase
Lower Your Costs
Drive Repeat Business
Meet a Customer Need
"Credit helps me afford the product or service I need."
"I'd like to buy something nicer or better."
"I like the benefits of credit."
The Six Pillars of Success
Suggestions from Your Peers
Create Awareness with Advertising
Create Awareness with Free Signage
Create a Credit Culture in Your Store
Increase Sales with Incentives
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SELLING SOLUTIONS
Knowing the Benefits
Benefits to Your Sales Staff
Benefits To Your Customers
Benefits To Your Customers Page - 2
Who Needs Credit
When to Offer Credit
Offer Early In The Sales Process
How To Introduce Credit
Answering Objections
"I'd rather use my sky miles/points card"
"I don't want to pay high interest rates" or "I'd rather pay cash."
"I don't have time for that right now. Besides, it's just a small purchase."
"I don't need credit! I don't want another credit card!"
"I don't think we'd qualify."
"I need to talk to my spouse! I don't have all the information I need!"
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PROCESSING SOLUTIONS
How To Get Started
Step 1
Step 2 and 3
Step 4
Optional Setups
Checking The Application
Review Required Fields
Include All Income
Confirm Signature
Check Payment Protection
Indicate Sale Amount
Two Forms of Identification
Processing An Application
How To Process An Application
What To Do If The System Is Down
Handling A Denial
Reasons For Denials
Check Errors On Application
Check Income
Customer Communication
Processing A Sale
Call-To-Activate
After The Sale
Protect Yourself and Your Customers
Verify The Signatures
Complete The OFP Form
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OTHER INFORMATION
Important Phone Numbers
How to Handle Fraud
Identifying Fraud
Likely Suspects
Cardholder Statement
Focus On Monthly Payments
End of Day Processing
Terminal Report
Merchant Statement
Other Processing
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SUMMARY
SUMMARY Page - 2